Empowering MSMEs in Dlinggo Hamlet through digital marketing as a means of promotion

Magelang Regency's Dusun Dlinggo, Ngadirejo Village, Tegalrejo District, has become a center for traditional Eid cakes, namely semprong. The month of Ramadan sees the highest demand, with no more orders being taken even in middle month. This community service aims to empower MSMEs by increasing demand semprong cakes throughout year through digital marketing and online sales. Through training assistance product design, packaging, management e-commerce websites social media, is actively involved implementation program. In comparison before program, results measuring partner knowledge increased 49%.